BAHLSEN
As part of the brand refresh and new brand philosophy to act like a design house, not a biscuit company, we had the exciting task of taking charge of Bahlsen’s social channels.
This was a huge step from where they were, so it was up to us to give it a completely new lease of life. During the first year, we focused on four areas:
1. The level of craft (which was extraordinary),
2. Their heritage, but without making them seem old and stuffy,
3. Their ethos,
4. Their people.
As part of the campaign, we created a series of elegant patterns based on the biscuits, which became a common thread throughout the work. We also teamed up with Pietari Posti to create some intricately crafted illustrations focusing on moments to savour. Living the brand was key, so we were never too far away from a pack of biscuits. In fact, some things haven’t changed!
