DOMESTOS
POWER FOAM
Domestos created the world’s first bottle that works upside down to make it easier to kill germs in hard to reach places. When the original script got pulled last minute, we were brought in to try and crack a new one in a week. And crack it we did.
Even with a less-than-blockbuster budget, we set out to create the Top Gun of toilet ads – action-packed, fast-paced, and full of explosions.
Unfortunately, Tom Cruise was busy.
On the back of that, we created a fully integrated campaign from social, to out-of-home and digital.