SUZUKI
SAFETY CHECKS
Winter safety check videos are boring. Fact.
But to keep in line with “Life’s more fun with Suzuki” positioning we were tasked with creating a series of winter safety check videos aimed at parents that wouldn’t make one’s eyes bleed. So to get the point across in a not-so-boring way, we decided to use the natural charm and quirkiness of small children.
Thus, with an extremely tight budget, a one-day shoot and a pressing deadline, we made three fun videos that help parents keep their delightful mini humans safe and sound.