PIZZA HUT
DEAL JACKER
Domino’s media spend in the UK is £14.5 million greater than Pizza Hut’s.
So how could we take a bigger slice of the delivery market without breaking the bank?
Well, we turned their ads into ours.
Results week one
Thousands of downloads put Pizza Hut’s Deal Jacker app straight into the top 25 food apps on the first day. The end of the week saw thousands more downloads and pizza orders, with 42% of users helping us identify rival local Domino’s offers to beat.
Results week two
A Cease & Desist letter from Domino’s legal department.
PRESS COVERAGE
AdAge
Fab News
Little Black Book
The Stable
Design Taxi
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