NECTAR
Having worked on Nectar for the past three years, I’ve helped develop its tone and personality. At the start the brand had a quirky tone but over the time it evolved into a more insightful and human one.
SUMMER REWARDS
We launched a boring Summer offer with a funny short ad that celebrated quirky tastes and a load of print and banners ads to support it. And yes, the voice you hear is the one and only Bill Nighy. He is the legend you’d expect him to be.
BLACK FRIDAY
Every Black Friday, we see people almost knock da fuck outta someone to get that new 42-inch, HD-ready TV. So we created a series of print ads that told people to hold back and shop safely through nectar.com instead.
AMEX CREDIT CARD
As it turns out, with the Nectar Amex Credit Card, you can collect points on every purchase.
That means you can shop anywhere, not just Nectar brands, and get to your rewards quicker.
Or that you can cheat on the Nectar brands, and still collect your points.
What the client bought: Shop anywhere and get to your rewards quicker.
What we wanted them to buy: Cheat on the Nectar brands, shop anywhere and still collect points.
