HARLEY-DAVIDSON
ESCAPE YOUR INBOX
When Harley-Davidson re-launched their brand with a campaign that captured the zen-like freedom of riding a Harley, we decided that was exactly what every Harley lovers’ inbox needed too.
We wanted to challenge the email generation of the sell, sell, sell, multi-offer messaging and give our viewers a chance to focus and breathe.
The results:
Open rates jumped as high as 45% (industry average 15-25%)
+393% increase in test ride enquiries
$4.58M of incremental sales
AWARDS AND PRESS COVERAGE
Shortlisted for the DMA Awards 2020