SHELL CARD
MORE THAN JUST A CARD
Fleet Managers see the Shell Card as just a simple fuel card. But in fact, it’s so much more. It offers an extensive array of features that go way beyond the obvious. So to tell Fleet Managers about this, we developed a global campaign that ran pretty much everywhere, from the UK all the way to Singapore.
With a nice and sunny shoot in South Africa, we created a suite of assets that went from press ads, to event banners, to digital banner ads. Turns out, it’s quite tricky to spellcheck in Mandarin. But, as a bonus, we got to work with the great Joseph Ford.
